1. Attract & retain talent: A company’s success depends on its staff. Award nominations and wins add a real vote of confidence by validating what you do and enhancing your ability to keep good people.

2. Free publicity! The free publicity an award-winning business receives can result in more business and new connections. PR might be difficult to measure on the bottom line but it is invaluable.

3. Gain a sales advantage: Use awards as a sales tool to increase awareness through third-party validation.

4. Reinforce corporate direction: Choose your award program in alignment with your company’s corporate direction.

5. Add to your bottom line: Can winning corporate awards offer value to your bottom line? Recent research has revealed more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.

But I’m only a small business
The benefits of business awards for small businesses are even bigger than they are for large ones. With many small businesses struggling to establish recognition and credibility in the marketplace, an award win or nomination can open doors and have a huge impact on growth.

Want to get involved?
Below is a list of business awards.  We’ve helped many clients apply and win a range of awards, so contact us to find out more.

Contra – no, not a counterrevolutionary guerrilla from Nicaragua, but in PR speak it means a deal that allows for the exchange of services, goods or publicity without money changing hands – much friendlier than the other contra!